The First Piece of Tape

A classic from Seth Godin that I had forgotten about:

I’m sitting on a black couch in the lobby of a nice theater. The couch is cracked and peeling, with seven strips of black gaffer’s tape holding it together. And you don’t have to be an interior geologist to see that it has developed this patina over time, bit by bit.

The question is: Who was the first person who decided to fix the couch with tape?

The third or fifth person did a natural thing–here’s a ratty couch, let’s keep it the best we can.

But the first taper?

The first taper decided that it was okay for this theater to have a taped couch. The first taper didn’t make the effort to alert the authorities, to insist on getting the couch repaired properly.

The first taper decided, “this is good enough for now.”

This is how we find ourselves on the road to decay.

The Evolution of the Alphabet


From Matt Baker at Useful Charts: This chart shows how the letters used to write English (and many other languages) evolved from Proto-Sinaitic, through Phoenician, early Greek and early Latin, to their present forms. You can see how some letters were dropped and others ended up evolving into more than one letter.

For obvious reasons, this hits my Venn Diagram of my love for Biblical languages (Hebrew & Greek) and my love for typography and design. This one may find its way onto my office wall as a print.