I'll admit, sometimes I get a little carried away with stuff. 

When I get a good design in my head, it just has to get out. So when Paul Spurlin of Adventures in Ministry (AIM) contacted me about getting Ministry Bits on their podcast network, he wanted to some design assistance as well. 

Paul never approved or asked for a redesign. I was just presumptuous and sent him my idea. Fortunately for me, he really loved it. 

I won't talk about the old design, just the new one. I wanted to first simplify, simplify, simplify. As is with any project I tackle. I haven't done many logo redesigns, so this was rare for me. 

AIM Logo, version 1.0

AIM 2.0

One thing Paul said was that he liked the navy blue and gray colors. I was trying to find a way to incorporate this into the redesign while not taking anything away from the new logo. 

The result was a simple, two-tone effect made possible by the "crosshairs" that center on the "I" in AIM. Slightly slanted to give a alternate, moving effect, the two colors in the logo actually blend nicely. The font used was a standard modern font names Avenir Next, a favorite of typographers and designers lately. I used the "Heavy" weight for all the lettering. The only custom letter is the "A," which I added a missing strip on the left side to distinguish it just a bit more. 

The crosshairs in the new design accomplish three purposes. 1) It gives focus to the new dynamic of the logo, 2) it forms a cross, which is the universal Christian symbol, and 3) It gives an impression of seeking and hitting your mark. This is exactly what the underlying mission of Adventures in Ministry is all about: hitting your mark to make the most impact on spreading the Gospel and bringing people to God. 

The best thing about designing simple things is that most times they're actually simple to design. As I was testing out ideas for the logo, what did I use in Photoshop for the design? The Eraser and Paint Bucket tools. That's right. No fancy drawing in Illustrator, no vectorizing. Just simple typing the A-I-M out, getting my kerning the way I want it, rasterizing the type, and then working to erase the lines of the crosshairs the way I want them to look. 

Detail on the crosshairs.

The most difficult thing to accomplish was the rounded edges on the center of the crosshairs. I had to go in a basically erase pixel by pixel to get the exact curvature I wanted. This gave the crosshairs a "sweeping out" effect, if you will, as if they were moving.

All in all, I'd say the redesign was a smashing success. I'd never intended to come in as the AIM guys had invited me in and make sweeping changes, but I had an idea, ran with it, and took a chance and presented it to Paul. Usually, as a designer, that can go two ways. You're super-excited about an idea and when you pitch it to the client, but they hate it. Or worse, they're indifferent and don't have the gumption to tell you that they hate it. But Paul was honest with me in the design and said "I just want to keep that this way with these colors" and so on. Luckily, he loved the final design, and it is now AIM's official logo, both on the website and the app on iOS and Android. 

I am so very happy to be working with Paul, Eric, Jon, and Andrew on this venture. I see a lot of great things coming down the pipe. 

You can check out Adventures in Ministry, where they have links to the podcast network, devotionals and songs for download, as well as full resources like classes and retreats. Head over there and download some good stuff!

View fullsize

I got to have a great conversation with Robert Hatfield over at The Light Network about Getting a New Computer this week on his show Preachers In Training. It's very similar to the episode of Ministry Bits on Moving to a Mac this week as well, only Robert said and mentioned everything I didn't and in a much more eloquent way. So that's good. 

Give episode 40 a listen over at TheLightNetwork.tv or listen in iTunes. 

Below is the audio, notes, and slides for a sermon I preached this past Sunday evening at Church Street. It was originally first taught as a class at Restore, a family conference put on by Chase Park Church of Christ in Huntsville, AL back in August 2013. I'm happy to share it with you today. 

In case you missed my post earlier this week, I asked the question "What's Wrong With This Picture, Microsoft?" in reference to why the iPad doesn't have Office yet. Apparently there's more than one person that agrees with me. And they said it better too. 

Ben Thompson writing for Statechery:

So to summarize, Office is not available everywhere, and probably won’t be anytime soon, because Microsoft has a devices business to prop up. Oh, and Microsoft’s business needs are a priority over user needs. 

Even Windows fanboy Paul Thurrott writing for Supersite for Windows:

The reason this happened is that while Sinofsky had the maniacal power and force of will of a Steve Jobs, he lacked Jobs' best gift: An innate understanding of good design. Windows 8 is not well-designed. It's a mess. But Windows 8 is a bigger problem than that. Windows 8 is a disaster in every sense of the word.

This is not open to debate, is not part of some cute imaginary world where everyone's opinion is equally valid or whatever. Windows 8 is a disaster. Period.

When your own cheerleaders are now condemning your products and strategies, it's time for a major overhaul. 

Or you could just switch to Mac. 

First I want to confess that no, I am not a user of anything Microsoft. I have a Mac and I use Mac-equivalent programs for such things as word processing and spreadsheets. Before you write me off as an "Apple Fanboy" who just hates everything Microsoft, hear me out. 

I know lots of people who depend of Microsoft programs and apps (like Outlook, Exchange, and Office) every single day. I know people who write everything in MS Word, and just because this is what they like to use should not mean that I should judge them. 

What got me thinking about this was a few articles posted this week about MS Office finally coming to the iPad. My question is: why wasn't this done years ago? What's wrong with this picture, Microsoft? 

I don't depend on Office, but I know lots of people who do. The iPad is an undeniable success when it comes to content creation. It's been a force in the tablet market nearly since the day it was released. So why didn't Microsoft rush in and get Office done for the iPad? 

1) Because Microsoft doesn't care about customers. They haven't for a while. They care about profit margins and making money. They care about maintaining domination in the PC market. The customer has become the casualty here.

2) They have a bunch of engineers writing their systems and programs, not designers designing user interfaces that people can actually use. 

3) They want, at the expense and convenience of the customer, to push their own OS and tablets like Windows 8 and the Surface. Don't get me wrong - these are great machines and I even like Windows 8, but it's too late to the game. Lifelong PC users hate Windows 8. Everyone who owns a tablet has an iPad or an Android device. 

It's time for Microsoft to stop ignoring what's happening in the real world. It's time for them to admit that Office needs to be on all platforms, not just theirs. Because, based upon the latest impressions of Windows 8 and Windows 8 PC and Tablet sales, customers have spoken. Loudly.