Review: The New Macbook, and Why It Might Be The Perfect Tool for Ministers (In Two Years)

I've recently had a chance to spend some time with one of Apple's new Macbooks. That's right, just Macbook. No Macbook Air, no Macbook Pro. Just Macbook

It's clear that Apple is pushing the envelope and showing us the future when it comes to this new machine. After spending some time with it, I could say that it might be the perfect tool for any minister of any type. 

First off, the specs. The new Macbook sports a 12-inch display that has 2304 x 1440 resolution at 226 pixels per inch. Basically that means it's Retina quality, meaning that from a standard viewing distance, you won't be able to distinguish any individual pixels. The screen, as you would expect on any Apple product, is fantastic. Colors are bright and there is no ghosting or glitching that you might see with cheaper panels. 

The machine does not have any type of optical (CD/DVD) drive. This is nothing new, since Apple stopped putting optical drives on their machines over 5 years ago. 

What is new is the ports, or lack thereof. There are only two ports - a reversible USB-C (think Lightning connector, but slightly bigger) and a headphone jack. That's it. More on that in a minute. 

There are only two configurations offered, both of which have only 8GB of RAM included. There is a 1.1 GHz option, and a slightly faster 1.2 GHz model. I was only able to test the 1.1 GHz model, and I did not notice any lagging or sputtering, especially when scrolling fast on a big website with lots of images. It was actually pretty impressive. In the new Photos app, scrolling fast was smooth as silk. I couldn't get the machine to actually stutter at all until I had 8 tabs open in Safari, all playing HD Youtube videos. At only 1.1 GHz (I currently use a 2.4 GHz Macbook Pro) I fully expected it to stutter and slow down, but it was pretty resilient in all of my tests. And coming from a machine on which I've had 8GB of RAM for the last two years and work heavily in Photoshop, Illustrator, and Final Cut, the 8GB is very acceptable, especially if you're not doing those intensive processes. 

The 1.2 GHz model that's $500 more doesn't just give you an extra bump in power, but it gives you twice the storage with a 512GB SSD. Apple claims that the new SSDs have twice the speed, and I wouldn't doubt it. Given my tests with BlackMagic Disk Speed Test, I'd say they were correct. Which brings me to an interesting point: we may look at the processor speed and say, "Wow, that is low. Not enough power for me." But unless you're working in Photoshop or Final Cut, this machine will be fine for your tasks: note taking, web browsing, watching videos, light photo editing, and even light video editing. 


The Cons


As stated before, Apple is really throwing the future in our faces with this new Macbook. Their relentless pursuit of thinness and simplicity is almost detrimental to the overall success of this new laptop. 

USB-C is the only port offered. For ministers who want to travel and present with this machine, that creates a problem. Mac users are accustomed to traveling with adapters for VGA for connecting to projectors, but this lone port brings about a whole new set of problems. 

First, the one port is where you power the machine as well. Granted, Apple claims 10 hours of battery life and, according to reports, it gets that and more, but the *last* thing you need is your computer dying in the middle of a presentation. 

Second, the cost for adapters is high. I expect there will be plenty third-party adapters in the near future, but right now, Apple themselves can't even guarantee you one of theirs until June. 

The keyboard is the next problem, but it may not be an actual problem. I would describe the keyboard as frustrating and extraordinary at the same time. It will take some getting used to, for sure. Because of the thinness of the machine, Apple had to basically invent a new way for keys to be depressed. It's innovative, and it offers up a full-size keyboard, but the key travel is so short that it feels more like typing on the glass of an iPad screen rather than a Macbook. I think that after a couple of days of typing on it that I would get used to it, and even like it. But for those of us ministers who do a lot of typing, it may be problematic and frustrating. 

The Pros


Portability. This is the thinnest, lightest Macbook ever made, and probably the thinnest and lightest in the world. That means you can take it anywhere. If you've always struggled with an iPad trying to get what you need done, to type fast on it, or have great portability like an iPad, the Macbook is for you. It's basically an iPad with a keyboard attached to it, but it runs OSX. 

Design. Apple shines again with this design, pushing the limits of what is possible in portable computing. The new Macbook is also available in iPhone colors: gold, silver, and space gray. I personally find the space gray extremely attractive.

Force-Touch Trackpad. Also available on the new 13-inch Macbook Pro, the Force Touch Trackpad features Apple's patented Taptic Engine and makes you feel as though you're physically clicking, but you're not. Your mind will play tricks on you when you use this. It's a great feature and it's going to be wonderful to see what they can do with this in the future. 

So all in all, would I recommend this new Macbook if you're in the market for a new Mac right now? Sadly, no.


The one thing that holds this machine up for ministers is USB-C, and the lack of current support for the platform. Ministers will need to plug a variety of things into their laptops, and until the support for USB-C becomes more widespread, I can't recommend this machine at this time. If Apple had shipped this Macbook with just one other regular USB 3.0 port, that would have changed my mind. For me, and looking at what most ministers are going to use this machine for, that's a dealbreaker. You can get around the lack of processor speed with a speedy SSD and 8GB of RAM, but you can't overcome the frustrations of having to daisy-chain multiple adapters together just to connect to a projector, connect to power, and have a USB thumb drive running at the same time. 

In 2 years, however, as USB-C becomes a standard, I see this being the ultimate minister's computer. 

What do you think? Do you agree with my review? Sound off in the comments.

Ten Years with the Mac: My Most Valuable Tool in Ministry

My first Mac - a Mac mini desktop. 2005.

My first Mac - a Mac mini desktop. 2005.

People are always asking me: "why should I use a Mac?" I get calls from youth ministers, ministers, and church workers of all types about why they should go to a Mac. There's no really simple answer to this question.

10 years ago, I decided that I wanted to purchase a Mac. My first Mac computer of my own was a Mac Mini with a half a gig of RAM, which, in hindsight, wouldn't run anything today. I was able to get it used for about $450, got my own keyboard, mouse, and monitor and set out into the great undiscovered country. And I've never looked back.

There's no simple answer to why you should move to a Mac because there are many answers.

Apple's design is unmatched. Even hardcore Windows users will agree with that. The current aluminum designs have evolved over the last ten years to produce sleek and powerful computers. Yes, Apple may be obsessed with thinness, but can't argue that they have the best designed hardware in the biz.

It doesn't run Windows. When I left Windows a decade ago, XP was going on six years old. Microsoft was clearly riding the coattails and not innovating. I know some Windows users will scoff at my supposed shot over the bow, but the Microsoft ecosystem was seriously lacking in 2005. Office was confusing, XP was old. One of the biggest advantages for the Mac was that it didn't run Windows. When you control the hardware and the software on your machines, there's a lot you can do to maximize the experience. At this point 10 years ago, Apple was iterating and innovating on OSX, and I came in at OSX 10.3 Panther. That was seven versions ago. Safari was brand new. Wow.

In my humble opinion, OSX is far superior to Windows, even the new(ish) Windows 8. Although, I must admit that Windows is coming up again, not in market share, but in public opinion. Why is OSX superior in my mind? The sleekness. The speed. The stability. The only time OSX has crashed on me was when I did something I wasn't supposed to do on the machine.

The premium price tag is an illusion. You buy $9 shoes at Target and your feet are going to hurt. You get what you pay for. Same for computers. You may buy one Apple laptop for $1200, but how long will you keep that machine in the same time frame that you would have have two Windows machines? Or three?

Macs aren't as likely to get viruses. This isn't a myth, and this isn't something touted by Apple either. At the time of this writing, Windows holds a firm 85% market share in personal computers. That means that only 13-15% of the rest of the computers on the planet are Macs. So if you were writing a virus, which platform would you write for? The one who's odds are 8 out of 10 or 2 out of 10? Simple math will tell you that's why more viruses are on Windows.

High-quality software and apps. I haven't been on the Windows side of computing since I graduated from college, so I can't speak to the quality of Windows apps. But I can for Mac and iOS apps. The Mac App Store may not get the press that the iOS App Store does, but it has had as a huge an impact on how I work just as iOS has. Apps like TextExpander and 1Password, apps that I couldn't imagine working without, aren't available on Windows. Plus, where else are you going to find a Word Processor (Pages), a phenomenal PowerPoint replacement (Keynote), and a powerful spreadsheet app (Numbers) - all for FREE? These apps, along with GarageBand (audio editing) and iMovie (video editing that borders on professional-grade) are also made available for free.

Those are my answers for why I use a Mac. I'm not an Apple elitist, I just want to use the best tools for the job that I'm doing - and ministry is the most important job there is. Other than the Word of God itself and the people in the church, my Mac is the most important tool I use in my ministry to communicate, design, and move.

The Big Switch

All right, I've been hinting at this for a while, but I did it. I finally did it. I switched over to Android. 

Now, I'm not Android-exclusive by any means (I still have my iPad mini), and I'll never give up my precious Mac, but I've decided to go to Android for my daily driver smartphone. 

Some of you who know me being a hardcore Apple guy will (jokingly) call this a betrayal. You will call me a traitor to iOS. So this is to give you my primary reasons for switching. 

1) I just needed a change. I've been on iOS since before it was called iOS. I'm just bored. I needed a new experience. I love changing my tech and doing different things, and it seemed like things just hadn't changed all that much since I used the first iPhone back in 2007. It was nothing against iOS or Apple - I still love the OS and the company - I just wanted to have a different experience. And for that reason this was a very personal and not technical decision. Both Android and iOS are pretty equal now in quality. Some may argue that fact because they are biased either way, but the fact is that both operating systems are now on the same bar. They're neck and neck. One platform has advantages over the other, and vice versa. I tend to think that Android has the upper hand right now, but not by much. 

2) The variety of devices. Some Apple purists would argue that this is a major downside to Android, that device fragmentation would dilute the experience, but Google has done a good job the past year of reeling in manufacturers like Samsung, HTC and the like to make Android on these devices with much less "skinning" and bloatware. I'll have a more in-depth review later, but the reason I chose the Samsung Galaxy Note 4, among other reasons, was that TouchWiz (Samsung's take on "skinning" Android) is much much better than when I used it on a Galaxy S3 two years ago and tons better than when I used it on the first Galaxy Tab three years ago. If I wanted a pure Google experience, I could have went with a Nexus device. My options were limited with Verizon though, and the more I looked at the Note the better I liked it. 

3) The size. Android devices come in a variety of sizes now and I can get something even bigger that Apple's 4.7- and 5.5-inch variations. I personally wanted to get as close to a tablet as I could without going over the 6-inch mark. I wanted to replace my tablet and my phone with a big phone, and the Galaxy Note 4 lets me do that. It's big enough to preach and teach from but yet not too big to carry around. 

4) Customization. This to me is huge. iOS never really allowed you to customize anything before iOS 8, and even with that it's still limited. I can change my keyboard, my lock screen, add widgets, place my icons anywhere on the screen I want them, change my pictures viewer, change my default camera, and many many more things. I am a true geek and customizing the phone to my liking is wonderful. One of the big things is being able to choose and change your own Launcher. This is a foreign concept to anyone who has never used an Android device, but basically you can change the whole look and feel by downloading a new Launcher for your device. Want a Nexus feel to your Samsung TouchWiz phone? Download the Google Now Launcher. Want a completely different "looks-like-the-movies" look? Download my personal favorite: Atom Launcher. These Launchers don't mess up your whole phone either - Settings and apps still look the same, just the look and feel of your home screen and app drawers. It's really fantastic. 

5) Google's new apps and designs. I got an Android device just in time for great material design updates to apps like Gmail, Inbox, Keep, Messenger, and Calendar, among others. All these apps are fantastic and simply redesigned to get the most done in the least amount of time, which is exactly what I need. The new material design adapted for Android 5.0 Lollipop is what Steve Jobs would have called "lickable," to say the least. It is a very flat design aesthetic, but I look at it and it seems more functional than the flattening and translucency of the iOS 7 redesign a year ago. Animations are quick and subtle. The UI is bright and colorful but not offendingly so. Buttons and interactivity is easy to figure out. 

6) Expansion. One of the reasons I chose to go with Samsung was the ability to expand my space. I now have a 32GB phone with a 64GB micro SD card at the back. I also have access to that card and can switch it out any time I want. When shooting 4K video with this thing (which it does beautifully) you average about 200MB for just 30 seconds of video, so if intend to shoot any of that UHD video, I'll need extra storage. Android lets you change you camera settings at will though - I can record 720P regular 'ol HD, or I can go crazy with 4K UHD. I also have four options to shoot stills: 16, 12, 8, and 6 megapixels respectively. I can switch many apps to store my photos, videos, games and other files on my SD card instead of my device. And with Android File Transfer for Mac, I can upload things like ripped movies directly onto my device, much like you would just drag and drop to an external hard drive. 

I've probably stepped over my own toes by partially reviewing the Note 4 already, but look for a full review in the next week, where I intend to count in all the advantages and disadvantages of using an Android device exclusively now. 

I'm not 100% sure I'll stick with it for the long term (1 year or longer), but I will stick with it for now. If you're due for an upgrade and have been looking hard at some Android devices, the lines between Apple and Android are way more blurry now. Do your homework and figure out what device is best for you, regardless of what your friends might tell you. 

The Best Bible I've Ever Owned

I have a lot of Bibles. I kind of collect them. All different form factors, all different translations. Big ones, thick ones, thin ones, small ones (and some as big as your head, haha). But I have never come across a Bible that I love as much as the one I purchased three weeks ago. 

I'm a Bible design newbie of sorts, so some of you that are more experienced with Bible design, binding, layout and text may find this review a bit elementary. I think it lets me look at design with a fresh perspective. 

I've been looking for the perfect Bible for me for a long time, probably about 3 years. I had some requirements for my perfect Bible:

1) It had to be an ESV. I've been using the English Standard Version for over 10 years, and it, to me, reflects a "best of both worlds" kind of approach. It has complexities and tradition of old King James Bibles, but nuances and flair of modern English like newer translations. Plus, I believe it to be the most accurate of the translations, along with the 1901 ASV. 

2) It had to be black. Not super-hard to find I know, but I think you'd be surprised if you looked at certain styles of Bibles that weren't available in black. 

The Cambridge ESV Bible (bottom) in size as compared to other objects. Click for larger view.

3) It had to be thin and compact(ish). I didn't want a super-small Bible, but I didn't want one that was big and thick either. Finding a thin and small Bible was challenging. For the past ten years I've used an ESV Thinline, which has been great. The only problem was that it was bonded imitation leather and didn't last very long (yes, I'm aware I could have just re-bound the cover for my current ESV, but I wanted something different). 

4) It had to have cross-references. Not a lot, but I wanted at least a good number of cross-references, whether at the bottom or in a center column on each page. 

My search finally ended while perusing through a Lifeway Christian store while looking for some study Bibles for some recent young men who had been baptized. 

I came across the Cambridge ESV black goatskin Bible. I had seen Cambridge Bibles before - there were some for sale at the FHU Campus Bible Bookstore that I could never afford, at least at the time - but never one that met all my previously stated requirements. 

The Cambridge Bible wasn't cheap - mine retailed for over $100 on Amazon - but it is the highest-quality Bible I've ever used. 

A sample of the inside. The font is small but not so small that you can't read it. 

The first thing you notice is the feel of the leather. It is actual goatskin, no bonded leather that you find in 95% of other Bibles. It's soft and great to touch. The spine is sewn rather than glued, giving the binding great flexibility. It lays flat on a desk from the first time I opened it. The pages are thin but opaque, and they're lined on the outside with a red-gold color, giving it a very old-school look. 

Moving inside, the page layout is wonderful, with a serif font that's easy on the eyes. Some might find the font too small, but for me it's just right. Cross-references are at the bottoms of pages as well as in the center column - a lot of references for a Bible this size. At the end there are 10 full-color maps as well as really good concordance. 

Overall, I think this Bible is perfect for me and I look forward to using it for many, many years to come. This won't be my reading Bible (I can thank Bibliotheca for that soon), but it will be my working Bible. 

It isn't cheap, but it's a little more manageable cost over at Amazon. For a Bible you might use for the rest of your life, I'd say that the price isn't all that bad. 


Bibliotheca is a great Kickstarter project started by Adam Greene. It's the Bible, American Standard Version (modified), in four volumes. It's a "readers Bible," meaning it doesn't have the typical cross references or chapter breaks of a regular Bible. It looks more like a novel that one might read here in 2014. The custom typography is beautiful and the cloth binding looks amazing. 

Apparently the project has already met its threshold, which is great. I'll be picking these up as soon as they're available, if I don't already change my $5 donation to get the four-volume set right now. 

With a culture that is increasingly making the Bible irrelevant, it's very refreshing to see someone making the Bible more relevant. Greene explains in the video about his choice of the ASV as the translation - and to me, the coolest part is that he's replacing some of the terminology (thee, thou, hast, etc.) with up-to-date terms such as you, I, and me. Some conservatives may balk at this - especially since he's also stated he's replacing and augmenting some of the text with Young's Literal Translation - but I see it as a step forward. 

This argument is a microcosm of the church as a whole today - how can we make the Word of God more relevant without changing the message? 

Anyways, I implore you to check out the video below. It's got some really cool stuff and it will have you saying "Take my money" in no time. 

Update: After seeing this post, Adam emailed me. He wanted me to make sure that this is a limited edition kind of thing, and may not be available after the initial run. He says:

A lot of people are wondering if this product will be available to purchase after the Kickstarter campaign. Although I would be thrilled to make a second printing available for purchase after the campaign, I cannot guarantee it by any stretch. I am trying to get the word out that this is not a campaign to make the product available to buy indefinitely. Rather, it is essentially a limited pre-order that will end when the campaign is over. As of now, the only guaranteed way to own the set is by pre-ordering on the Kickstarter page.

Thanks, Adam!

What's On Your Home Screen?

Click to enlarge

It's always cool to see other people's home screens - it's like peering into their living room. So I present my current home screen. What I'm using and how I'm using it. 

First of all, I don't have folders on my home screen. Why? I think a home screen should be reserved for those apps that one uses every day. I want to get to the info or app when I want to as fast as possible. 

Starting with the dock, I use a three-app setup for the apps I use the most: Silo, Calendars 5, and OneNote. 

Silo is an excellent To-Do list app and has a native iPad and Mac app as well, which is essential for me. You can make multiple lists and Silo's signature feature is sharing those lists. This app is great for task management within groups. 

I've raved about Calendars 5 from Readdle. Lots of people love Fantastical, but I prefer Calendars 5 because it just works best for what I need. I need to see a month a time in meetings and talking to people about scheduling, and I need to do it quickly. C5 offers that and a very quick entry of new events into my calendar. 

OneNote has become my default app for everything. I love the design, I love the updated iOS apps, and I love how it handles documents to and from devices (it maintains layouts and fonts across all platforms). It's a great project management tool - not just for notes. 

Back up to the top, I use the Ascend Federal Credit Union app to keep track of my bank account. It's a small local bank here in Tennessee but have just added mobile check deposits through the apps. Nice. 

I use the standard Apple Maps app because it has pretty good integration with iOS. The Weather Channel is also pretty standard, but their recent iOS 7 update made it way more like Yahoo Weather, except with the accuracy of The Weather Channel. 

Scanbot has become a new favorite of mine for scanning documents with my phone, which is surprisingly great. You would think that would be cumbersome, but it's not. 

Tweetbot is my Twitter client of choice. It is magnitudes better than the standard Twitter app. I love the user muting feature - comes in handy when you've got those people that you follow that tweeting just a little too much. 

Paper has actually made me like Facebook again. It's a real pioneering app that uses "sloppy swiping" to navigate. It works really well and I like this Facebook app a lot better. 

Reeder is my RSS reader of choice, and I sync through Feedly. I don't have a ton of feeds, but it's nice and handy when standing in the checkout line and you can quickly skim your feeds. 

Dropbox is a staple. While I don't have as much storage space on DB as I do with Google Drive or Box, I still find it more useful and less irritating than other services. 

Mailbox is my favorite email client on iOS. It's basically email triage. I talked about this app on episode 16 of Ministry Bits. I have it set to display a numbered notification badge on the app if there's messages in there, so for me it's almost like a task list, because I know if I see a badge there that I need to act on something. I hear there's also a Mac app in the works as well. 

1Password is probably my most essential app. While not cheap, I know that my passwords are secure and every one of them is unique and very difficult to break because I have this app. You have a master password to unlock the app, and then you can copy any of those password into other apps or other sites using the built-in and very capable browser. 

Pedometer++ is great for tracking your steps every day. It's simple and effective. 

Instacast is my podcast catcher of choice. It's great, and I use it on iPad as well. You can subscribe to podcasts directly within the app, and download podcasts for later viewing. 

The ESV Bible is the simplest Bible app out there, and it's the version I prefer. 

Evernote I mainly use for taking pictures and scanning business cards, all of which are searchable. Evernote can be used for lots of things, but that's what I use it for. 

Last but not least, Day One is a journaling app that I use to keep track of what I've done - as a youth minister I need accountability, and I log every event from phone calls to conversations I've had to ball games I go to. It comes in handy if I ever need to remember what I did on a particular day. 

So that's it! Let me know if you would like YOUR home screen featured on the site. We'd love to see your home screen!

Need A Cheap Photoshop? Get Acorn

If I had a nickel for every time that a minister or youth minister has said to me, "Well, I can't afford Photoshop," then I would have like, six dollars. 

But seriously, there's a great Photoshop alternative for the Mac that's usually $50 that's on sale for $15. So go get it. Now. 

In the Photoshop clones business, there's really only three alternatives: Pixelmator (Mac only), Gimp (Mac + PC), and Acorn (Mac). Acorn is a great Photoshop alternative that will let your edit and create images easily, and stop making your images look like junk on the web and in your Powerpoints.

Acorn (Mac App Store)

If OneNote Is A Filing Cabinet, Evernote Is A Bucket

I have actively struggled with how to take notes. From organizing them in nested folders in plaintext and markdown documents to throwing everything I digitally collect into Evernote, I have never been really happy. 

Microsoft's OneNote made a splash last week when the company released the Mac app (on the Mac App Store no less), and reduced the price to free. I've heard a lot about OneNote and loved the iPhone app, but without a companion Mac app, it was dead to me. 

I've been using the Mac app, along with the iPad and iPhone app for over a week now, and I am truly impressed. 

First, it's a Microsoft product. I didn't know that the boys from Redmond could make quality and stable apps on the Mac. Usually you got one or the other: it was great but not stable, or it was stable but not great. OneNote is both. 

OneNote for Mac

I plan to do some comparing and contrasting of OneNote versus other note-taking platforms in the coming weeks, but I can faithfully say that I've found what I'm looking for. 

Why do I like it, you say?

1. It's pretty. I know that doesn't matter to some people as long as it's not ugly and it's great at what it does, but it matters to me. A lot. In OneNote, you can add notebooks, which go down into tabs that you can color any way you want. Then those tabs can be further subdivided into pages in that tab. Microsoft's stamp is all over the product and it should be - from Calibri font to the famed "ribbon" for formatting at the top. What's weird is that after kicking Office to the curb six years ago, all this doesn't bother me one bit. I will use whatever I deem is the best for me, no matter what company makes it. 

2. It does everything Evernote does. From a basic functionality standpoint, OneNote does everything Evernote does for me. It just does it a bit better. I never bought into the tagging system - even with multiple tags on one note, I still didn't feel like everything was organized. With OneNote, everything is categorized into your tabs and then subdivided into your pages if you wish. OneNote is also pretty great in the fact that it lets you type anywhere on the document open, almost giving you a canvas feel to the thing. I can put blocks of text, to-do lists, pictures, and anything else I want to - anywhere I want to. 

3. OneNote interfaces with Office much better. If I was an Office user, I would be absolutely giddy over OneNote. It would be a major thing for me. As it stands, I'm not, but OneNote is still a great standalone app for me. It collects everything I need it to, and it syncs to my devices for later use. I can configure what I need to and drop whatever I need to in it. And it will be organized where I want it. 

You should give OneNote a try, on the Mac or PC. There are obvious advantages to using OneNote on Windows, and for the low price of free, you can't lose by trying it out. I hear that the Windows Phone app is pretty swell also. 

Bottom line: don't change your notes system if it's working for you. Just like the Bible says though: "Test everything." Doesn't mean you have to change your whole process, but it might be a good thing for you to do. 

AIM Logo Redesign Process

I'll admit, sometimes I get a little carried away with stuff. 

When I get a good design in my head, it just has to get out. So when Paul Spurlin of Adventures in Ministry (AIM) contacted me about getting Ministry Bits on their podcast network, he wanted to some design assistance as well. 

Paul never approved or asked for a redesign. I was just presumptuous and sent him my idea. Fortunately for me, he really loved it. 

I won't talk about the old design, just the new one. I wanted to first simplify, simplify, simplify. As is with any project I tackle. I haven't done many logo redesigns, so this was rare for me. 

AIM Logo, version 1.0

AIM Logo, version 1.0

AIM 2.0

AIM 2.0

One thing Paul said was that he liked the navy blue and gray colors. I was trying to find a way to incorporate this into the redesign while not taking anything away from the new logo. 

The result was a simple, two-tone effect made possible by the "crosshairs" that center on the "I" in AIM. Slightly slanted to give a alternate, moving effect, the two colors in the logo actually blend nicely. The font used was a standard modern font names Avenir Next, a favorite of typographers and designers lately. I used the "Heavy" weight for all the lettering. The only custom letter is the "A," which I added a missing strip on the left side to distinguish it just a bit more. 

The crosshairs in the new design accomplish three purposes. 1) It gives focus to the new dynamic of the logo, 2) it forms a cross, which is the universal Christian symbol, and 3) It gives an impression of seeking and hitting your mark. This is exactly what the underlying mission of Adventures in Ministry is all about: hitting your mark to make the most impact on spreading the Gospel and bringing people to God. 

The best thing about designing simple things is that most times they're actually simple to design. As I was testing out ideas for the logo, what did I use in Photoshop for the design? The Eraser and Paint Bucket tools. That's right. No fancy drawing in Illustrator, no vectorizing. Just simple typing the A-I-M out, getting my kerning the way I want it, rasterizing the type, and then working to erase the lines of the crosshairs the way I want them to look. 

Detail on the crosshairs.

Detail on the crosshairs.

The most difficult thing to accomplish was the rounded edges on the center of the crosshairs. I had to go in a basically erase pixel by pixel to get the exact curvature I wanted. This gave the crosshairs a "sweeping out" effect, if you will, as if they were moving.

All in all, I'd say the redesign was a smashing success. I'd never intended to come in as the AIM guys had invited me in and make sweeping changes, but I had an idea, ran with it, and took a chance and presented it to Paul. Usually, as a designer, that can go two ways. You're super-excited about an idea and when you pitch it to the client, but they hate it. Or worse, they're indifferent and don't have the gumption to tell you that they hate it. But Paul was honest with me in the design and said "I just want to keep that this way with these colors" and so on. Luckily, he loved the final design, and it is now AIM's official logo, both on the website and the app on iOS and Android. 

I am so very happy to be working with Paul, Eric, Jon, and Andrew on this venture. I see a lot of great things coming down the pipe. 

You can check out Adventures in Ministry, where they have links to the podcast network, devotionals and songs for download, as well as full resources like classes and retreats. Head over there and download some good stuff!