Missional Youth Ministry Logo Identity

I've recently had lots of opportunities to stretch my creative muscles in the design department. If you don't know me very well, design is really my first love - web and print design are really my bread and butter. Take a look at my most recent project below.

​Robbie Mackenzie, a youth minister at the Main Street Church of Christ in Springfield, Tennessee contacted me and wanted a logo designed for his new ministry: Missional Youth Ministry. I was more than happy to help him out. 

He wanted something that conveyed the idea of multiplying disciples, which was what MYM was going to be all about. He also wanted something simple and not complex and busy, and something he could use across a wide variety of formats from printed materials to web interfaces. ​

I played around with this idea intensely for almost a week. ​I did sketches, used 'MYM' in every configuration I could think of, and then, like it always, an idea hit me in the head with the simple stick. 

I was trying to evoke a symbol of multiplication and growing, and it was difficult. Then I go the idea to turn the two M's of MYM on their sides facing toward one another and use a complementary color scheme to overlap some slanted rectangles. So simple and so effective. 

​Robbie was very pleased. He now uses the logo on his website as well as on his Twitter account. You can follow him at @MIssionalYM. 

​If you have any design work you would like done, whether it be a website, logo design, flyers, or t-shirts, feel free to contact me at chad.landman@gmail.com.