On Tuesday Apple announced the biggest quarterly earnings any company ever has in the history of, well, companies. It is amazing to me how much some of these companies make. With $74 billion in revenue, Apple has the most profitable quarter in corporate history the last three months of 2014.
What's the reason behind this? iPhones. The sales of iPhones went through the roof with Apple introducing to new iPhones both with larger screens to combat the ever-growing Android market. And people are buying them like they are literally going to disappear if we don't.
Apple has undoubtedly been able to tap into what people perceive as being a reliable device and make an emotional connection through touchscreens, apps, services and the like. The product that they are selling is undoubtedly one of the most successful in history.
That really makes me think and connect the idea of what Apple is selling with what we are selling as Christians. Think about it: what are we selling? We're selling something infinitely more important than a touchscreen device that can access the web in your hands. We're selling the hope of salvation. We're selling the peace of the Gospel. We're selling the life and example of Jesus Christ every single day. We're selling the most important "product" that has ever been produced.
God has entrusted us with his message. God does not have a backup plan – there is no Plan B. We are God's plan for saving this world, and sometimes we don't act like we're selling the most wonderful product in the world.
Praise be to the God and Father of our Lord Jesus Christ! In his great mercy he has given us new birth into a living hope through the resurrection of Jesus Christ from the dead, and into an inheritance that can never perish, spoil or fade—kept in heaven for you, who through faith are shielded by God’s power until the coming of the salvation that is ready to be revealed in the last time.
1 Peter 1.3-5